Barcodes

Situation

Thompson Street Capital Partners retained BlackArch to assist in realizing a return on their investment in Barcodes.

BlackArch’s Customized Solution

BlackArch designed an accelerated and targeted marketing process that went directly to a narrow investor group with interest in the sector. Each potential buyer received a detailed, in-person or telephone presentation on Barcodes lasting 45 to 60 minutes, followed by a data analysis binder. This approach was a more compelling way to articulate Barcodes’ unique business model than the traditional and impersonal, broad-based distribution of a marketing document. The approach yielded a dozen highly competitive bids.

Outcome

Barcodes was acquired by Cortec Group, a financial sponsor with a particular focus on high value-added middle-market distribution platforms that are leaders in their market niches. Barcodes CEO Daniel Nettersheim will continue to lead the company in partnership with Cortec.