Plantation Products

Plantation Products is the leading provider of branded lawn and garden products, primarily seed packets and seed starters, to retailers in the United States and Canada. Plantation Products offers a comprehensive suite of brands and products that target all price points and provides retailers with a one-stop-shop experience. The company also provides premium logistics and category management solutions that have created long-term relationships with blue-chip customers.

a portfolio company of

has been acquired by

Consumer Home Products

Situation

RFE Investment Partners and management retained BlackArch to assist in realizing a return on their investment in Plantation Products.

BlackArch’s Customized Solution

BlackArch’s customized marketing strategy included emphasizing the company’s superior market position and success making acquisitions, extensive senior partner engagement and proactive positioning to address seasonality and competitive sensitivities to industry participants. The marketing process generated significant interest from a strong field of financial partners.

Outcome

Plantation Products was acquired by Freeman Spogli & Co., a financial sponsor with significant consumer and retail experience. The combination of Plantation Products and Freeman Spogli will provide management with the resources to pursue an aggressive organic and acquisition growth strategy.

Industries:

Consumer Products & Services

Location:

Norton, MA

Transaction type:

Sellside Advisory