Plasco ID

Plasco ID is an online lead generation and distribution business serving the identification and access control industry, a market that includes: i.) identity and access control products such as identification printers, software, and cameras; ii.) related consumables such as blank ID cards and printer ribbons; and iii.) technical support services. Plasco sells identification products through its direct sales force, value-added distribution partners and award-winning websites. In 2014, Plasco partnered with BV Investment Partners ("BV") to facilitate the expansion and depth of its customer base, drive new product development, augment senior leadership and drive organic growth. Further, management also was intrigued at utilizing M&A as a tool to supplement a robust organic growth plan. The partnership proved to be a model of success on each of these metrics, as well as the non-economic goals of management.

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Identification & Tracking Products

Situation

BlackArch was retained by Plasco and its financial partner, BV, to serve as its exclusive financial advisor.

BlackArch’s Customized Solution

BlackArch understood that Plasco is rare in that it serves customers across multiple go-to-market channels from e-commerce, technical sales, direct subscription software to services. The company has refined and innovated this model over decades, but BlackArch distilled the business into its key components, demonstrated why it is special, and provided great data and information so Plasco and prospective partners were able to make sound strategic decisions. The transaction continues BlackArch’s impressive velocity and momentum of activity in the technology-enabled business services and distribution sectors.

Outcome

Plasco ID was acquired by Barcodes Group, a portfolio company of Odyssey Investment Partners. The combination of Plasco and Barcodes represents a natural fit of the two firms’ business models and creates a market leader in automatic identification and data capture, ID and access control solutions to small, medium and enterprise clients.

Industries:

Business Services, Distribution

Location:

Miami, FL

Transaction type:

Sellside Advisory