Resource Interactive

Resource Interactive is a leading digital marketing services firm serving Fortune 500 clients.

has partnered with
as a minority investor

Digital Marketing Services

Situation

Resource Interactive Chairman Nancy Kramer and CEO Kelly Mooney wanted to maintain Resource Interactive’s independence while refining and expanding employee incentive programs, preserving the company’s unique culture and finding a partner who could help the company focus on developing new offerings and capabilities.

BlackArch’s Customized Solution

BlackArch analyzed the company’s situation and gave Kramer and Mooney a menu of strategic alternatives along with an assessment of how each choice would interact with their stated priorities. BlackArch then leveraged a proprietary database of minority investors to conduct a thorough and detailed search for a partner with the right industry experience, cultural fit and minority investment track record.

Outcome

WestView Capital Partners was selected as Resource Interactive’s partner.

Industries:

Business Services

Location:

Columbus, OH

Transaction type:

Transitional Capital